Why Face-to-Face Networking Still Matters in the Digital Age: Ivan Misner

"Nothing beats face to face. Nothing. It is still the most powerful and effective way to connect with someone." says Misner.

In Part 3 of our special four-part feature on Dr Ivan Misner, the founder of Business Network International (BNI) reveals how the Internet has impacted on his global networking organisation. It's not a matter of either face-to-face or online, it's "both/and", Misner insists.

IN AN ERA when so much communication is computer-mediated, one wonders whether Misner, 30 years on from establishing Business Network International (BNI), feels any particular challenge to his core principles. Naturally he has been challenged, but he calmly and firmly insists that nothing, not even the Internet, can supersede the power of face-to-face networking. In fact, he is completely unflappable in the face of questioning about the importance of face-to-face networking in the digital age.

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